Emails I send aren't reaching our guests
Unfortunately junk mail filters are out of our control but we do have some suggestions for things to do to help.
- Be descriptive - to be considered to have useful and important content, and email needs to be longer than a few words. Otherwise a junk mail filter could consider the email spam
- Check you have the right recipient email addresses
- Use explanatory subject lines. Make sure your subject line is completed and describes what is in the email. Something like "You're invited to our June 2021 wedding" rather than "Wedding"
- Make sure you have entered the correct names in your guest list. Rather then Mum and Dad, it can be helpful to put real names, as we send this information off with the email so the recipient spam filter can see that you're sending to the correct person which can help with landing in the inbox
It is also worth noting that Outlook and Hotmail email addresses, from our testing, are currently the most aggressive when it comes to marking the wrong thing as spam. Where at all possible, we recommend avoiding these addresses, but we acknowledge that is is often not a feasible solution.