How to avoid the emails you send from being marked as junk or spam

Unfortunately junk mail filters are out of our control but we do have some suggestions for things to do to help.

Before you do, be sure to check the statistics on the sent email, as the messages might have arrived later or been blocked for another reason. While we can certainly provide tips for being a good sender to increase your chance of landing in your recipients inbox, since there are so many variables, there is just no way to guarantee it will never happen.

1. Be descriptive – to be considered to have useful and important content, and email needs to be longer than a few words. Otherwise a junk mail filter could consider the email spam
2. Check recipient addresses – Check you have the right recipient email addresses
3. Use explanatory subject lines – Make sure your subject line is completed and describes what is in the email. Something like "You're invited to our June 2025 wedding" rather than "Wedding"
4. Add recipient names – Make sure you have entered the correct names in your guest list 'Party Name' field. Rather than Mum and Dad, it can be helpful to put real names, as we send this information off with the email so the recipient spam filter can see that you're sending to the correct person which can help with landing in the inbox
5. Add a comprehensive 'message' section – When entering the 'Message', make sure to add as much detail as feasible here. Spam filters will consider the content of the email, and even the email image/text ratio, so it's important to give them as much to go on as possible

From our testing, Outlook and Hotmail email addresses, are the most aggressive when it comes to marking the wrong thing as spam. Where at all possible, we recommend avoiding these addresses, but we acknowledge that is is often not a feasible solution.